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LaSalle, Patricia Ann – 1991
This monograph examines college and university magazines aimed at alumni and designed to promote the institution and enhance its image. The first third contains three chapters. The first chapter reviews the evolution of these publications from their start in the late 1800s to today. The next chapter addresses questions of a magazine's role,…
Descriptors: Alumni, Colleges, Editing, Editors
Bliwise, Robert J. – Currents, 1987
The reasons for writing or not writing statements of editorial mission, goals, and policy are discussed. The editors of two commercial-magazines that don't have a written editorial policy discuss why. (MLW)
Descriptors: Attitudes, Editing, Editors, Higher Education
Evans, Michael R. – Currents, 1993
Tips for editing effective college publications include developing a mission statement and using it for selecting appropriate articles; evaluating progress; regular correspondence with key constituencies; studying other periodicals; getting ideas from readers; inviting guest editorials; reading all institutional publications; reviewing back…
Descriptors: College Administration, Editing, Higher Education, Mission Statements
