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| Bok, Derek | 1 |
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Bok, Derek – Currents, 1994
The former president of Harvard University (Massachusetts) argues that college and university public relations specialists must attempt to understand what underlies the public's concerns about higher education, rather than simply to react to individual complaints. To reclaim public trust, higher education's leaders must consider carefully how they…
Descriptors: Accountability, Change Strategies, College Role, Educational Change
