Employers expect university graduates seeking entry-level marketing jobs to be well-versed in contemporary topics, such as sustainable development, digital marketing, big data, analytics, and the role of artificial intelligence (AI) in both traditional and contemporary marketing domains. Because many of today's cutting-edge technological advances…

The increasing use of digital educational technologies in higher education (HE) means that the nature of communication may be shifting. Assessments of English for academic purposes (EAP) need to be reconceptualized accordingly to reflect the new and complex ways in which language is used in HE. With a view to inform EAP assessments, our study set…

In recent years there have been calls to increase both the number and diversity of engineering graduates within the UK. In addition to this, technological advancement and the need to solve complex socio-economic problems, have contributed toward a shift in the skills and abilities that practicing engineers require. Such changes have led to an…

In a context where changes in conceptions or experiences associated with learning generic skills is a desirable learning outcome, how can assessment instruments be designed to bring about the desired changes? In this paper we show how understanding the variation in students' experience of learning a specific generic capability represents the first…