In this paper we analyze the logic of "economic incentive" from the perspective of the teaching staff working within the Andalusian (Spain) state education system. We start from the interpretive paradigm in order to understand how neoliberalisation processes and the New Public Management (NPM) are perceived within the context of state…

The worldwide marketization of higher education has resulted in a growing pressure on universities' accountability, particularly in terms of more tangible learning outcomes directly related to paying higher tuition fees. Covering globally diverse perspectives, "Innovate Higher Education to Enhance Graduate Employability" uses a range of…

Objective: At the University of California, Davis (UCD), the authors sought to develop an institutional network of reflective educational leaders. The authors wanted to enhance faculty understanding of medical education's complexity, and improve educators' effectiveness as regional/national leaders. Methods: The UCD Teaching Scholars Program is a…

Implications of Bureau of Labor Statistics projections for education in business and marketing. (SB)

Urges the marketing education profession to begin a serious analysis of marketing teacher education. Presents recommendations to direct teacher education activities in the future and four issues of concern to the author: leadership for teacher education reform, marketing teacher education programs, consolidation of "little" teacher education…

Often necessary to meet enrollment goals in a competitive age, student recruitment from new sources requires a sound knowledge of marketing, solid research, effective organization, and institutional activities that will attract the desired populations. Experience at Westminster College (Utah) illustrates that the process is not particularly…

The variety of conventional and creative responses of U.S. higher education institutions to declining enrollments and related educational change is outlined, and the shift in the role of state governments in higher education is discussed. (MSE)

The premise of this policy paper is that two educational movements, the charter school movement and the development and dissemination of a variety of comprehensive school designs, have an unprecedented opportunity to work together to improve U.S. public education. This paper, focusing on challenges facing comprehensive school design organizations,…

Describes the extent and nature of the movement to restructure the master's degree in business administration (MBA) to meet current market needs, based on results of a national survey of accredited programs. Concludes that restructured programs offer unique opportunities to market the programs to different segments of the graduate business school…

Analyzes the situation of employer-paid continuing education and the role of higher education institutions in it, drawing on results of the National Employer Survey conducted by the National Center on the Educational Quality of the Workforce, administered in 1994 and 1996. Makes specific recommendations for colleges and universities to develop…

Four key criteria used in academic program review (quality, centrality to institutional mission, competition, and demand) are defined and discussed. They are then applied to the process of strategic planning for an unspecified private university. Decision-making matrixes and their use are illustrated. (MSE)

Properly conceived and implemented new initiatives are essential to improving schools and communities. Such new initiatives usually are pursued as projects, pilots, or demonstrations, with temporary funding and staffing. When the funding ends, more often than not much of what has been developed disappears. Sometimes this is appropriate (e.g., when…

This document presents the proceedings of the 2003 annual meeting of the Association for Continuing Higher Education (ACHE). These proceedings record the 65th Annual Meeting of ACHE held in Charlottesville, Virginia. President Allen Varner's theme for this annual meeting was, "Continuing Education in the Era of Quantum Change." The theme…

This book, which is intended for academics, educators, educational managers, and policymakers concerned with higher education, examines how universities and colleges can prepare their students for lifelong learning through continuing education, specialized courses for adults, and mainstream teaching programs geared toward traditional students. The…