Employers expect university graduates seeking entry-level marketing jobs to be well-versed in contemporary topics, such as sustainable development, digital marketing, big data, analytics, and the role of artificial intelligence (AI) in both traditional and contemporary marketing domains. Because many of today's cutting-edge technological advances…

Supplying an insightful introduction to current trends in general education reform, this second edition of "General Education Essentials: A Guide for College Faculty" gives an important, timely overview of general education curricular design. General education curricula provide students with the intellectual flexibility they need to…

The rapid rise of artificial intelligence (AI) presents both challenges and opportunities for marketing educators. This paper outlines a transformative process undertaken by our department to integrate AI across the marketing curriculum. We detail a strategic shift from initial resistance to acceptance, resulting in the successful integration of…

While academic and subject-specific skills and knowledge are vital for young people, it is increasingly clear that broader 'life skills' -- things like communication, resilience, motivation and confidence -- are also needed for success, both in education and in the workplace. Of those 'life skills', the development of communication skills…

The purpose of this mixed-method survey-based study addresses the underexplored area of undergraduate student perceptions of artificial intelligences (AI) impact in academia, specifically within the FCSEI in Romania. This research study will provide comprehensive findings on how AI can revolutionize teaching methodologies, learning processes, and…

This exploratory research suggests that undergraduate marketing research textbooks and courses have not kept pace with the changes in the marketing research world over the past two decades. Two studies, one a review of marketing research syllabi and another a content analysis of online job postings, explore this phenomenon. The results imply that,…

Students select majors like supply chain management largely because they want to obtain a high-paying job at graduation. They expect that after 4 or 5 years of studies, they will be ready to achieve early-career success. Data, however, reveal that students often are not prepared. Recruiters are noticing. In various studies, employers say that a…

Purpose: The purpose of this phenomenological study was to explore the lived experience of new nurses in the United States who experienced Emergency Remote Teaching (ERT) for most or all of their nursing education during the COVID-19 pandemic and how they perceive ERT influenced their transition to practice during their first year as registered…

Youth make up over half of Jordan's population, and almost half of them are unemployed. Young people experience apathy and frustration due to a lack of employment opportunities and an education system that does not prepare them for the workforce. In Jordanian Higher Education Institutions, student success is our focus. However, we still follow a…

Many Industrial Design professionals in Spain have difficulties when it comes to getting a job related to their field. They also have difficulties incorporating into the labor market as what they have learnt as students does not correspond with the demands of the labour market as far as industrial designers are concerned. By using a nationally…

Just as Dewey argued during the industrial revolution, from the 1890s-1930s, and Martin argued in the 1960s-1990s with our "second wave" working revolution (when middle class women joined the work force in significant numbers): today's times are out of joint, potentially dangerous conflicts exist, and teachers have some responsibility in…

Many traditional engineering schools are struggling to balance the calls to provide an innovative engineering education that meet the demands of graduates and their employers with the constraints and momentum of their existing curriculum. In this paper we present the conceptual design behind a framework that integrates existing discipline-specific…

Purpose: The purpose of this study is to explore the focus and strategies used by public universities in Malaysia, for enhancing their graduates' competency level as well as suggesting ways to reduce unemployment among university graduates. This study aims to identify the focus and strategies of public universities to enhance graduates' competency…

Work integrated learning (WIL) has been the norm in disciplines such as medicine, teacher education and engineering; however, it has not been implemented until recently in statistics and not for every student in computer science education. There seems to be no literature on the use of WIL for data science education. With the changed focus of…

Myllykangas postulated that students studying various careers within the parks and recreation profession might prefer a certain learning style, which is, often the case, different from the teaching style used by the faculty. In order to address learning styles of students, it is essential to be able to adapt to the learning styles of each student…