This essay examines the concept of performativity in relation to what are perceived to be reasonable and unreasonable affective responses to discourse. It considers how discourse, especially in classrooms and other educational contexts, produces effects, and how it is that those effects are sometimes seen as attached to the discourse, and…

This paper locates the current technology related school reform movement in the backdrop of growing international debate and illustrates through discourse analysis why teachers and teacher educators need to engage in deeper levels of critical dialogue over the move to plug schools into the so-called knowledge economy. The objective is to raise…

This chapter will explore the "shadow curriculum" (a term used by those who question the assumption that direct selling to students who are compelled to attend school is questionable on several levels--ethical, moral, and democratic) and its connection to media literacy. The author first summarizes the kinds of marketing in schools that…