Graduate business programs set admission goals, develop marketing plans, and try to enhance their yield to meet enrollment objectives each year. The mba.com Prospective Students Survey that the Graduate Management Admission Council conducts yearly aims to provide relevant, timely, and actionable information about the prospective candidate pipeline…

Every month, thousands of individuals from around the globe register on mba.com--the portal to the Graduate Management Admission Test® (GMAT®) exam and information source for prospective students interested in pursuing a graduate management degree. Their registration on mba.com and efforts to prepare for and apply to graduate business school…