An Illinois school system won a bond issue election with a 30-day marketing campaign. Helpful marketing practices include identification of the target audience and finding the best medium to reach the audience. (MLF)

The combined effect of the "Serrano" decision and Proposition 13 left California school districts with aging, overcrowded facilities. Chico schools won a $18.5 million general obligation bond election for facilities construction. With $11 billion needed for new school construction, California will need to tap local sources. A sidebar…

While new school construction bond elections for rural school districts can be difficult to pass, success is possible. This paper presents one superintendent's effective campaign to build a $4.2 million elementary school within a rural community. It reveals the need to continually reinforce the message of committing to educational quality combined…

This speech traces the background of the passage of a bond issue in the Kansas City School District, Kansas, to aid other districts seeking to pass bond issues. The author sets out in chronological order the procedures that were taken to eliminate or neutralize opposition to the bond proposal. The author also notes that the board of education…

Describes one inner-city school district's struggles with old buildings and community apathy that has caused no school funding issues to be passed in two decades. Showing the school district's ability to give value back to the neighborhood is considered an important element in changing public opinion. (GR)

Discusses the experiences of one school district in Kansas City (Missouri) in gaining community support and involvement in planning for increased student enrollment while providing the best facilities for education in the most efficient way. Discussions also include the planners' experiences in getting approval for building funds. (GR)

Explores ways to establish good communications with the public that will lead to credibility, support, and bond-referendum success. Lists 10 reasons why bond referendums fail. (LMI)

Following two-failed school bond issues in 1995 and 1998, one mid-sized rural school district organized an effort that led to two successful school bond elections in 2001 and 2003. The school district's strategic plan mirrored many of the recommendations for successful bond referendums published in School Bond Success: A Strategy for Building…

This study identifies successful election strategies employed by community colleges in bond issues or tax levy increase elections, and distills these strategies into a list of principles or rules that can be utilized by colleges in preparing for such an event. Results of case studies conducted at Maricopa (Arizona), Santa Monica (California), and…