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Direct linkNg, Peggy; Galbraith, Craig – Asia Pacific Education Review, 2016
The purpose of this study is to examine how the dimensions of strategic enrolment management (SEM) tie to the success metrics in the area of enrolment, retention and graduation from senior and programme management perspectives of a self-financed institution in Hong Kong. The literature on SEM has demonstrated that managing enrolment is a global…
Descriptors: Higher Education, Educational Finance, Enrollment Management, Program Administration
