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Direct linkBartkute, Darija – European Journal of Higher Education, 2017
Increasing competition within the Lithuanian educational market has paved the way for an analysis of the complex choice processes enrollees undergo in selecting a higher education institution. This research examines the concept of consumer value and its interpretation in the Lithuanian higher education setting. Based on data collected from 445…
Descriptors: College Choice, Foreign Countries, Student Attitudes, Discriminant Analysis
Ho, Hsuan-Fu; Hung, Chia-Chi – International Journal of Educational Management, 2008
Purpose: The purpose of this paper is to examine how a graduate institute at National Chiayi University (NCYU), by using a model that integrates analytic hierarchy process, cluster analysis and correspondence analysis, can develop effective marketing strategies. Design/methodology/approach: This is primarily a quantitative study aimed at…
Descriptors: Undergraduate Students, Student Employment, Reputation, Schools
