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Stone, Alan J. – AGB Reports, 1986
The experiences of Aurora University, a small university that not only raised money but established new links with donors, are described. The key to fund raising is selling an idea. As donors become more sophisticated, sentiment and traditional patterns play a less significant role in motivating donors. (MLW)
Descriptors: Donors, Educational Finance, Fund Raising, Higher Education
Baas, Jacob C. – Currents, 1986
Washington College, a small liberal arts college on Maryland's Eastern Shore, revitalized its fund-raising program, adding an aggressive marketing strategy and a new emphasis on major gifts. They used a three-step process: assessed their situation, solidified their development program, and used that to support a big-gift campaign. (MLW)
Descriptors: Administrators, Alumni, College Administration, Donors
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Birney, Robert C. – New Directions for Higher Education, 1993
An overview of the innovative curriculum and program design of Hampshire College (Massachusetts), a liberal arts college opened in 1970, looks at its educational philosophy, nontraditional curriculum structure, underlying economic assumptions, recordkeeping, administrative organization, employment policy, governance, and student life. (MSE)
Descriptors: Case Studies, College Administration, College Curriculum, Contracts