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Direct linkBeuk, Frederik – Journal of Marketing Education, 2016
This study combines the perspective of students (n = 137) and sales instructors (n = 248). It compares how well selling and sales management simulation games, case discussions, and traditional lectures are perceived to conform to the seven principles for good practice in undergraduate education. The study further compares each method's performance…
Descriptors: College Faculty, Attitude Measures, Computer Simulation, Simulated Environment
