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Simonson, Michael R. – Educational Communication and Technology: A Journal of Theory, Research, and Development, 1980
Included are 73 reports of research on the impact of instructional media on attitude formation and change. General observations about the findings, including procedures most and least likely to produce the desired attitudinal outcomes, are also detailed. (Author/JEG)
Descriptors: Annotated Bibliographies, Attitude Change, Educational Media, Educational Television
Simonson, Michael R.; Peterson, Dennis – Audiovisual Instruction, 1976
A look at a model for global awareness, which defines the earth as a single system where awareness of other cultures as well as one's own is important. The model deals with the general purposes of global awareness in the traditional school structure and the teacher competencies that must be identified to implement such a model. (HB)
Descriptors: Cultural Awareness, Educational Media, Intercultural Programs, International Programs
Clegg, Janet; Simonson, Michael R. – AV Communication Review, 1975
A discussion of how research fails to take into consideration the differences in learning patterns of males and females in various developmental stages. Twenty-three of 28 studies that used a single-sex sample generalized results to a two-sex population. (Author/HB)
Descriptors: Bias, Educational Media, Learning Processes, Literature Reviews
Simonson, Michael R. – Audiovisual Instruction (Learning Resources Supplement), 1973
Practical tips on how to edit locally produced classroom films. (HB)
Descriptors: Audiovisual Aids, Communications, Editing, Educational Media
Simonson, Michael R. – 1987
This introduction to a symposium on the status of research in instructional technology discusses the ongoing debate among developmental researchers as to the instructional effectiveness of media. The controversy dates from the publication in 1983 of an article by Richard E. Clark, who presented the position that media do not really contribute to…
Descriptors: Computer Assisted Instruction, Educational Media, Educational Researchers, Educational Technology
Simonson, Michael R. – 1980
This review identified over 140 media/attitude studies and categorized them according to the type of media and type of attitude investigated. This categorization made it possible to determine if identifiable relationships existed between instructional media and attitudes of viewers. The literature on experiments dealing with three types of…
Descriptors: Attitude Change, Attitude Measures, Bibliographies, Educational Media
Simonson, Michael R. – New Directions for Continuing Education, 1983
Discusses the type and scope of positive relationship existing between mediated instruction and learner attitudes, and documents successful situations that produce attitudinal outcomes. (JOW)
Descriptors: Adult Education, Attitude Change, Educational Media, Instructional Materials
Simonson, Michael R. – 1982
A relationship exists between attitudes and some behaviors, and learners' attitudes are definitely influenced by mediated instruction. Attitudes can be defined and measured, using systematic processes such as self-reports, reports of others, sociometric procedures, or records. Researchers have examined the relationship between attitude positions…
Descriptors: Attitude Change, Attitudes, Change Strategies, Educational Media
Simonson, Michael R.; Volker, Roger P. – 1975
Several needs were identified at Iowa State University for a second level media course for undergraduate education majors. For students, these needs included more in-depth media training and earlier contact with public schools. For teachers, these needs included on-target teaching materials and instructional development assistance. To meet these…
Descriptors: Communications, Course Objectives, Course Organization, Educational Media
Dimond, Patricia; Simonson, Michael R. – 1988
Successful makers of "persuasive films"--i.e., films which attempt to incorporate the viewers' attitudes in the message in order to influence them--were surveyed for this study to determine the procedures used in the planning and production of educational films. This survey replicated a 1981 study by Simonson, but included several follow up…
Descriptors: Attitude Change, Audience Analysis, Educational Media, Film Criticism
Simonson, Michael R.; Burch, Georgeann L. – 1975
A review of the first 23 volumes of "AV Communication Review" identified 68 theoretical and experimental articles on the effects of media on student learning attitudes. Examination of these articles revealed that (1) researchers do not routinely evaluate the impact of mediated instruction on learner affect toward either the medium or the…
Descriptors: Affective Objectives, Annotated Bibliographies, Aptitude Treatment Interaction, Audiovisual Aids
Simonson, Michael R.; And Others – Educational Communication and Technology, 1987
Describes a research program of four studies that investigated whether instructional media could be used to deliver persuasive messages effectively. Highlights include learner attitudes, aptitude treatment interaction, instructional media research, the effectiveness of various media types, learner characteristics, and suggestions for additional…
Descriptors: Analysis of Variance, Aptitude Treatment Interaction, Attitude Change, Cognitive Style