This paper distinguishes between basic research, applied research, and evaluation. Evaluation is broken down into two types: summative and formative. The limitations of formative research are presented, followed by a discussion of the value of the formative researcher participating in the product planning process. The types of data which formative…

A developmental effort--the Media Guidelines Project--sought to create and validate criteria to assist in planning media training programs, in evaluating media-related training proposals, and in assessing training program outputs. The ultimate purpose was to insure the development of manpower with the competencies which will be required in the…