This paper considers noncredit instruction in the California Community College System. It identifies three related concepts: a state need for increased levels of education that noncredit instruction is well placed to supply, several changes that begin to facilitate that response, and additional changes that are needed to ensure success. The…

The subjects that young adults study, their motives for learning, and the deterrents to their participation have direct implications for planning and marketing programs. (Author)

An empirical procedure to determine areas of required development for personnel in three management hierarchies (line, professional, and sales) involves a job analysis of nine key positions in these hierarchies, determination of learning needs for each job function, and development of program curricula for each need. (SK)

Tips are offered for using the needs/interest survey process to provide continuing and community education programmers with information for setting goals and establishing program objectives. Some of the 50 tips include using only those questions essential to programming, restricting the length, targeting the survey, getting input on topics…

The choice between a long-range executive development program and an MBA degree program for training business executives should be made by carefully weighing the advantages and disadvantages of each as they relate to the background capabilities and aspirations of the individual. (DS)

Discusses the need for continuing education for health care professionals and educators and offers a model for the development of educational programs. Involvement of both the learner and the educator in identifying students' needs, planning learning experiences, and ongoing evaluation of the learning process are also discussed. (Author/JOW)

The author demonstrates the utility of marketing concepts and techniques as a total strategy designed to overcome resistance to participation and to involve the hard-to-reach adult in continuing education. (SK)

Discusses the implications for community services programs at community colleges of two recent publications: "Building Communities: A Vision for a New Century" and "Community Services and Continuing Education: An Information Age Necessity." Considers the reports' recommendations concerning institutional mission, cooperative programs, curriculum,…

Decreased resources, increased accountability demands, and the need for economic survival have made the evaluation of the outcomes of continuing education efforts in nursing a salient need. Economic survival, in particular, is largely dependent upon the skill of the continuing educator in achieving the desirable balance between organizational and…

Degree completion programs on military installations are large, effective programs, with substantial support. Education will never be more convenient or less expensive for students. Education is a product military personnel need and want. In a time of declining tuition assistance, it is up to colleges that deal with the military to market their…

Adult educators should be concerned with interpreting the concept of adult education to significant others. The newcomer to adult education needs to be aware of the following eight themes for a basic understanding: social and cultural climate, philosophical roots, program structure and forms, institutional bases, implementation processes, planning…

This book provides a framework for leadership in the combined fields of higher education, management, and marketing. It is divided into three sections. Section 1, "Challenges and Changes in Continuing Education," has two chapters identifying some of the current challenges. Section 2, "Leadership for the 21st Century in Continuing Education," has…

This booklet discusses the needs for literacy education in Latin America and the Caribbean during International Literacy Year. Particular focus is on the objectives of International Literacy Year and suggested actions are provided in the four following areas: (1) operative strategies for the realization of the International Literacy Year,…

Monette divides the definitions of needs into four categories. Basic needs are caused by a deficiency and lead to gratification-seeking behavior. Felt needs are self-defined wants or desires which, when expressed, suggest an unmet need and a means of gratification or imply ultimate goals. A normative need refers to a deficiency between the present…

This book provides an overview of program planning for adult learning from philosophical and pedagogical perspectives. It contains 19 papers and an introduction by the editor, Peter S. Cookson. The following are included: "A Conceptual Context for Program Planning" (Peter S. Cookson); "Prototypical Program Planning…