The gap in the available information on the state of American Education is discussed. This inadequacy is traced to two causes: (1) Data are not organized in ways that would facilitate policy formation and (2) Data are scattered among a variety of agencies. Formulating effective public policy for the support of elementary and secondary education…

Marketing is an essential part of conducting a continuing education program, but marketing consists of more than just promotion. According to Kotler, exchange is the central concept underlying marketing. Marketing involves understanding, planning, implementing, and controlling this exchange. The exchange situation contains all the elements of the…

As part of a larger study to investigate the backgrounds and professional inservice needs of part-time adult vocational teachers in Pennsylvania, research was conducted to identify and assess adult vocational teacher competencies. Following a literature review, a survey instrument was devised which listed thirty-four competencies (basically…

This monograph focuses on adult education programs and (1) why needs assessment is necessary, (2) how to assess needs, (3) how to assess the needs of special groups, and (4) how to assess program needs. In the first of four sections the administrator's role is described, and the term "needs" is defined. Models are proposed for individual and…

The Even Start Family Literacy Program addresses the basic educational needs of parents and children from birth through age seven from low-income families. The program provides unified, multi-component services consisting of (1) interactive literacy activities between parents and their children; (2) training for parents to be the primary teachers…

These proceedings contain the following papers: "Linking Industry Training with Language and Literacy" (Cassandra Parkinson); "Numeracy: Essential and a Priority? An ANT's (Adult Numeracy Teacher's) Journey" (Dave Tout); "Teaching, Learning and Assessment: An Essential Symbiosis" (David Clarke); "The Politics of…

The New York State Department of Education formed a committee called the Statewide Administrative Futuring Committee. The major purpose of the committee was to determine and assess the impact of the major trends that would affect education in New York State and to reorient the state's educational programs toward the future. Using data collected…

During its third year of operation, the National Council on the Handicapped continued to develop priorities for the National Institute of Handicapped Research (NIHR) and worked to identify all research on disabilities and handicaps that is currently underway. In addition, the council's Committee on Services undertook a review and assessment of…

A study evaluated procedures currently used to market adult education at five colleges in Great Britain. Data were collected from roundtable discussions with the principals and vice-principals of the five participating colleges and from interviews and questionnaires administered to staff members from each college and to representatives of…