Two stages in coordinating the development of a program and communication with that program's potential audience, called Program the Market and Market the Program, are illustrated with reference to the development of a new program for training attorney assistants by the UCLA School of Law and UCLA Extension. (SA)

Designing a workable marketing plan for career education programs requires needs assessment, goal setting, formulation of strategies, implementation, and evaluation. (SK)

As various institutions compete to fill more roles in the educational process, they should ask themselves exactly what kind of clientele they wish to serve and what kinds of outcomes they wish to attain. Only then is it reasonable to consider strategies for using technology to support these goals. Educational institutions should plan future…

This guide is intended to give concrete suggestions to home economics teachers on preparing and carrying out a public relations program. Stressing that public relations should not and cannot wait for a spectacular event to attract public attention, the booklet gives a variety of strategies to portray to different audiences what home economics…

This packet of materials was created to help literacy professionals, social agencies, volunteers, and media representatives promote literacy efforts in Michigan, especially during Literacy Action Month (September). The materials can be used to support literacy in the community, in democracy, in the family, and in economic development. Items…

Adult education programs should be based on the intelligent application of information gained from studies investigating adult motivation and participation in other programs. The paper consists of a selected review of the literature on motivation and participation in adult education. Insights and conclusions drawn from these studies are offered as…

This final task force report contains a study of education and training needs of existing and future minority entrepreneurs and makes specific recommendations for the national effort to expand business ownership by minority persons. Ten chapters detail findings and recommendations; education and training: key to minority enterprise survival; the…

This guide, written for vocational rehabilitation (VR) agency policymakers and staff alike, deals with the concept of marketing from a VR perspective. Covered in the individual chapters of the guide are the meaning of the term marketing; a conceptual framework for marketing in a VR agency (product definition, target group definition, differential…

Contained in this document are broad guidelines for implementation of the recommendations made at a conference attended by 22 leaders in trade and industrial education held at Austin, Texas in May, 1967. The recommendations are organized under headings of: (1) Expanded Programs and Services, (2) Organizational Structures for the 1970s, (3)…

Because of its poor labor relations and consequent public image, New Zealand's meat industry asked the University of Otago to provide management training. Describes difficulties in developing effective training acceptable to the industry, the compromise workshop approach involving questionnaires and diaries, and the workshop's qualified success.…

Reported in the manual are systems procedures to assess needs of educable mentally retarded (EMR) children and adults in three Florida counties in terms of EMR student and teacher assessment, EMR classroom programs, job opportunities, and services available, as a first step in developing a total curriculum. Described are the project's 3 year…

The guide, one in a series of committee reports relating to school band performance, organization, and equipment needs, is intended to aid band directors as they develop public relations programs. The materials were developed in response to widespread need expressed by ASBDA members in a 1969 survey for assistance in drawing up press releases,…

Evaluated are the various features of a project for the education of migrant children in a rural section of Florida. The objectives of the program were to ascertain the special educational needs of this population and to develop programs to meet their needs; to offer necessary supplemental and remedial activities and social and educational…

AS A PILOT PROJECT SUPPORTED BY THE CARNEGIE CORPORATION, THE WOMEN'S CONTINUING EDUCATION PROGRAM OF THE UNIVERSITY OF MINNESOTA (MINNESOTA PLAN) HAS BEEN PROVIDING, FOR OVER 5 YEARS, THE FLEXIBLE ARRANGEMENTS NEEDED BY WOMEN WISHING TO CONTINUE THEIR EDUCATION, FOR ACCOMMODATING THE RESOURCES OF THE UNIVERSITY TO THEIR NEEDS AND OBJECTIVES. THE…