The author demonstrates the utility of marketing concepts and techniques as a total strategy designed to overcome resistance to participation and to involve the hard-to-reach adult in continuing education. (SK)

Encourages business teachers to examine the advantages of implementing a data processing program from the perspectives of career counseling, course objectives, and career education. (TA)

This book provides an overview of program planning for adult learning from philosophical and pedagogical perspectives. It contains 19 papers and an introduction by the editor, Peter S. Cookson. The following are included: "A Conceptual Context for Program Planning" (Peter S. Cookson); "Prototypical Program Planning…

A model program was developed to find ways to bring illiterate and undereducated adults into Massachusetts adult education programs. Prospective program clients (young adults) who will be identified by such organizations and agencies as schools, courts, welfare offices, and veterans and civic groups will be contacted by outreach workers to…

Discusses the planning and possible effects of marketing efforts. Considers means of retaining current students and recruiting two groups of nonstudents--potential students with no educational interest who need special encouragement and members of the workforce who may have lifelong learning needs and interests. (AYC)

The way to the future may well be through America's gifted and talented youth. High technology demands the talents of these young people. Gifted and talented students are multitalented. They have many interests and the curiosity and persistence to pursue them. Many are especially interested in technical subjects. Vocational education can offer…

This booklet was developed to offer practical advice to those in charge of, or attempting to develop, a small literacy program. The guide is organized in nine narrative sections that provide information on the following topics: beginning a literacy program, assessing the need, program structure, building a program, financing a program,…

Four surveys of attitudes toward vocational education were conducted in three school districts in Nevada in 1988 to derive information for use in strengthening vocational education programs. The surveys were completed by 331 parents, 1,454 students, 154 vocational teachers, and 29 administrators. More than 85 percent of students and a smaller…

This program description provides a detailed summary of the efforts employed at the North Chicago Community High School in North Chicago, Illinois, to recruit public aid recipients into adult education programs. Outlined first are the educational needs of the North Chicago community. Then various agencies cooperating with the high school's…

The development of the University of Rhode Island's International Engineering Program, particularly the German language instruction component, is described. A committee addressed four questions: (1) whether there is tangible evidence that it is desirable for technologists to learn a second language; (2) why engineers avoid foreign language study;…

While recent research on why adults participate in continuing education programs does not provide educational planners with any easy prescriptions for programing success, it does suggest some broad directions for more effective program development, particularly in relation to needs assessment, the promotional aspect of marketing, and the design…

To address the shortage of special education teachers, California State University (CSU), Chico in collaboration with rural, isolated school districts in CSU's service area, designed a two-year, on-the-job training program that recruited, prepared, and supported new special education teachers. Candidates, selected collaboratively by the University…

It has been estimated that about 10 percent of the total United States population, some 23 million American adults, are functionally illiterate. About 100,000 of these persons live in the Milwaukee area and could be assisted by extension programs such as those conducted by Milwaukee Area Technical College. One of the major reasons for the…

This literature review examines the utilization of community needs assessment data in program planning and evaluation efforts at community colleges. The review first defines and looks at the purposes of community needs assessments, noting that while such studies are purported to facilitate the planning and evaluation of credit and non-credit…

A study examined the views and experiences of a wide range of British individuals and organizations with a stake in the success of efforts to extend information technology programs to groups who have been traditionally underrepresented in them. A variety of research methods were used, including in-depth interviews, workshops, questionnaires, and a…