Discusses the planning and possible effects of marketing efforts. Considers means of retaining current students and recruiting two groups of nonstudents--potential students with no educational interest who need special encouragement and members of the workforce who may have lifelong learning needs and interests. (AYC)

Tech prep was created to serve high school students in the two middle quartiles who neither prepare for further study nor gain adequate technical workplace skills by blending liberal and practical arts into a 2+2 secondary-postsecondary articulated curriculum leading to an associate degree. Tech prep is a cornerstone of the Carl D. Perkins…

A rationale, background information, and a discussion of methodology are presented for a needs assessment process intended for pilot implementation at Western Piedmont Community College (WPCC). This process was designed to assess the local need for paraprofessional programs in the Human Services area, i.e., Early Childhood Associate, Mental Health…