Scholars suggest that the dynamic nature of marketing has put both the marketing profession and marketing education at a crossroads. This study is an analysis of marketing programs by conceptual knowledge and metaskills. In a content analysis of course descriptions for 523 undergraduate marketing courses in Canada from 40 universities, the…

This research aims to develop Education Course Syllabus, Thai language major, according to Buddhism way of Thailand by using Taba's Approach and to evaluate the efficiency of Education Course Syllabus, Thai language major, according to Buddhism way of Thailand. This research was conducted according to research and development format and its…

Previous research supports the idea that the success of hybrid or online delivery modes is more a function of course design than delivery media. This article describes a case study of a hybrid Principles of Marketing course that implemented a comprehensive redesign based on design principles espoused by the Quality Matters Program, a center for…

Given the growing literature on and documented importance of workplace stress, it is suggested that this topic deserves more than a casual mention in introductory management classes. The current article reviews a comprehensive course dedicated to the phenomenon of stress in the work setting, which addresses issues such as theories, demands and…

This two-part series describes the structure of the stoichiometry course at North Carolina State University. The course had a variety of learning objectives, and several nontraditional pedagogies were used in the course delivery. The first paper outlined the course structure and policies, the preparation given to the teaching assistants who played…

Author argues that only after working through the configuration of a course can writing of the objectives be undertaken with any efficiency. (Author)

Social work practice is defined, the objectives and content of beginning practice courses are outlined, and suggestions for organizing course content are presented, focusing on the essential difference between the classroom and the field, the conceptual vs. the concrete. (MSE)

An introductory leadership course in an Ed.D. program in Child and Youth Studies, a redesigned early and middle childhood program at Nova University (Florida), is described. The course's purposes are first, to enable professionals to understand the impact of demographic, social, economic, political, and technological transitions on the…

Discusses an interdisciplinary course on the psychology and philosophy of William James. Describes course organization and goals. Explains that the course includes sections on James' life and personal characteristics, his psychological and philosophical works, and specific psychological and philosophical topics that he addressed. Assesses…

Guidelines for planning a basic business course, particularly at the ninth grade level, are presented along with seven considerations for the implementation of structure for the first day of class. (SH)

Described a course whose primary objective would be to give meaning and significance to individual lives by relating them to their collective history, a period from the early part of the twentieth century until the present, in which older people have lived.

Discusses the objectives of secondary school history instruction in Lithuania. Presents a comprehensive topic syllabus of world and Lithuanian history as currently taught in all Lithuanian schools. Includes selected titles from the 390 lessons allotted to the topics. (CFR)

ECONOMIC, SOCIAL, AND POLITICAL CHANGES IN SOCIETY AT LARGE, AS WELL AS DEVELOPMENTS IN EDUCATIONAL IDEOLOGIES AND METHODS HAVE CREATED THE NEED FOR NEW UNIVERSITY COURSES IN THE FIELD OF PEDAGOGY. TO HELP MEET THIS NEED, A ONE-YEAR COURSE ON EDUCATIONAL TECHNOLOGY, WILL BE INTRODUCED AT THE UNIVERSITY OF GOTHENBURG, BEGINNING SPRING SEMESTER…

Presented is an environmental education model based on an interdisciplinary curricular structure. The model consists of three two-dimensional matrices organizing objectives, strategies, and content. Each matrix lists environmental concepts along one axis and the disciplines along the other. One interpretation of the model is presented as a…