Seven successive curricula for Swedish in the Swedish primary school are investigated using a linguistic method that traces its origin to the Russian literary theorist, Michail Bakhtin. The amount of dialogicity, viewed as the room given to different paradigms to argue against each other, is shown to decrease from the earlier curricula to the…

This chapter will explore the "shadow curriculum" (a term used by those who question the assumption that direct selling to students who are compelled to attend school is questionable on several levels--ethical, moral, and democratic) and its connection to media literacy. The author first summarizes the kinds of marketing in schools that…