Holistic student learning has been a hallmark of U.S. higher education since the early 20th Century when the American Council on Education (ACE) published the "Student Personnel Point of View" (SPPV) in 1937, reaffirming time and again that learning happens both inside and outside of the classroom. To consider students' holistic…

Some recommendations to encourage effective marketing of continuing education programs are presented, and the use of strategic planning to develop programs is discussed. A marketing management program is seen as necessary for adding depth, substance, and integrity to continuing education programs. (MLW)

A postsecondary marketing or distributive education program should attempt to (1) provide basic concepts of business and industry, (2) provide specialized learning situations to qualify students for specific jobs and/or advanced degrees, and (3) assist the student in his personal development. (Author/MW)

Decreased resources, increased accountability demands, and the need for economic survival have made the evaluation of the outcomes of continuing education efforts in nursing a salient need. Economic survival, in particular, is largely dependent upon the skill of the continuing educator in achieving the desirable balance between organizational and…

It is essential that those who aspire to lead nontraditional programs have a realistic grasp of the political expertise such leadership requires. Leaders of nontraditional programs have five special concerns: securing licensure, reassuring constituencies, marketing, guaranteeing program continuation, and mastering the art of compromise. (MLW)

Origins of modular courses and the module in British postcompulsory education are considered, along with characteristics of modules, credit transfer, five case studies, and marketing in further and higher education. A module is a measured part (or course) of an extended learning experience that leads to specified qualifications. A designated…

The needs and motivation of short-term ESL students and immigrants are contrasted, and the wide variety of programs and services needed for immigrant English instruction is emphasized. Aspects of ESL instruction that need changing or restructuring include adult and community education, teacher training and examination, and innovative educational…

Several sets of outlines, charts, and diagrams present an overview of a comprehensive institutional program at Delaware County Community College (DCCC) which incorporates planning, research, and marketing strategies. The first set of documents outlines the objective-based planning process, describes the organizational framework, defines…

This guide sets forth minimum approval criteria for marketing/distributive education programs in Oregon. The information in the guide is intended for use by district-level curriculum planners, teachers, regional coordinators, or state education department staff involved with new program development or revisions of existing programs. The guide…

This guide for developing programs for adult learners is called "interactive" because it involves cooperation among planners, organizational sponsors, and program participants. The following are among the topics covered in the guide's 14 chapters: understanding the program planning enterprise (who plans programs and how); using the interactive…

A study examined the status of tech prep in Missouri as of 1993-1994. Data were gathered from a review of the request for proposals of Missouri's 12 consortia, assessment of Missouri's current status of tech prep, and structured interviews with the 12 tech prep coordinators. It was determined that up to 86 secondary schools were initially involved…

These four papers evolved from discussions at the National Conference on Marketing and Distributive Education in Vail, Colorado, May 19-22, 1980. Harland E. Samson's paper, Identity and Image: Strategies and Implementation, highlights the thinking and recommendations of the conference discussion groups on strategies and means of implementation…

Intended for reference use by vocational education decision makers, including chief school officers, administrative and supervisory personnel, and advisory councils, this publication contains information on topics to be considered before, during, and after establishing a program for distributive education. A section is devoted to each of the…

A business education curriculum guide is presented for teachers of secondary school students who wish a general economic education or an introduction to vocational business training. Following a brief introduction, the second of fifteen sections focuses on the theme of career awareness and personal development. Section 3 explains terms such as…

Eighteen award winning, teacher-developed programs, projects, courses, and materials in economic education are presented in condensed versions. The case study projects are designed to be used in primary, intermediate, junior high, senior high, and college, and are organized into five chapters by grade level. Chapter I suggests ways to teach…