Scholars suggest that the dynamic nature of marketing has put both the marketing profession and marketing education at a crossroads. This study is an analysis of marketing programs by conceptual knowledge and metaskills. In a content analysis of course descriptions for 523 undergraduate marketing courses in Canada from 40 universities, the…

In this report measurable institutional objectives recommended by the faculty, students serving on faculty committees, and the administrative staff of Mt. San Jacinto College (California) are presented. The objectives are based on discussions with members of the Board of Trustees, advisory committees, community groups such as the Patrons…

This report represents the third year that faculty committees and the administrative staff have recommended a set of measurable institutional objectives to the Board of Trustees of Mt. San Jacinto College (California). The authors feel that these objectives are more comprehensive and challenging than those presented the previous year (see JC 720…

This booklet presents a general outline for conducting a long-range planning study that can be adapted for use by any institution of higher education. The basic components of an effective long-range plan should include: (1) purposes of the plan, which define the scope of the study and provide the setting in which it will be initiated; (2) a set of…

Reports a study which sought to identify and then to prioritize the goals for community service programs in Florida's 28 public community colleges on a state-wide basis. Makes specific recommendations based on the results. (DC)

The University of North Carolina (UNC) Mathematics and Science Education Network (MSEN) Pre-College program is designed to increase the number of historically underrepresented students--minorities and females--who have sufficient interest and preparation to pursue mathematics and science fields at the university level, and to move into careers in…