Rebranding is a widely utilized practice to change the image of a brand in the minds of the consumer through major or minor changes in both its positioning and aesthetics. Yet, evidence suggests it is not meaningfully covered in many marketing classes. This project provides an innovative, engaging, experiential learning opportunity that can be…

This article argues for the importance and relevance of postcolonial studies in achieving the goal of cosmopolitanism through Literature education. Having significantly redrawn the overall contours of literary study in the twentieth century, postcolonial studies as an interdisciplinary critical tradition provides us with a conceptual vocabulary,…

Aesthetic education is fundamental to young children's holistic development and future lives. The development of aesthetic sensibility has been promoted in early childhood education in various countries and is an important issue in Taiwan's current educational practice. This paper aims to examine the aesthetic domain of the "Early Childhood…

Transformations associated with the increasing speed, scale, and complexity of mobilities, together with the information technology revolution, have changed the demography of most countries of the world and brought about accompanying social, cultural, and economic shifts (Heugh, 2013). This complex diversity has changed the very nature of…

Through the example of a fourth-semester course on modern German history, this article explores the application of interactive and experiential learning models inspired by museum pedagogy. In response to the ACTFL "Standards" and the 2007 MLA report, the teaching of culture has become a priority and educators continue to seek innovative…

The author of this article arrives at the conclusion that media literacy/competence of personality is the sum total of the individual's motives, knowledge, skills, and abilities (indicators: motivation, contact, content, perception, interpretation/appraisal, activity, and creativity) to select, use, create, critically analyze, evaluate, and…

Teaching poetry in second language (L2) classrooms raises theoretical and practical questions about how best to treat literature when target language and culture is also being negotiated. Current pedagogy derives from disparate sources, including the experientially-driven practices of individual teachers, the quantitative and qualitative research…

Drawing on the work of Dewey, we present a view of science education from the perspective of art and aesthetics. This perspective places a transformative, aesthetic experience at the forefront of educational objectives. Such experience involves the application of learning in everyday contexts, expansion of perception, and development of an…

Influenced by the aesthetic theory of the Englishman John Ruskin, late 19th century art educators Norton, Jarves, Hoppin, and Comfort created a climate of opinion in which art education came to be considered a kind of moral education. Art instruction was expected to improve character and conduct. (RM)

In this essay, the author notes a danger concerning the general approach to teaching about the arts through improper use of the concepts "aesthetic" and "artistic." Observing that both concepts are often used interchangeably, with "aesthetic" being seen as the more generic term, the author argues that these concepts are separate and should be…

Addresses the question of how to infuse an artistic aesthetic into classroom music performance. Recommends using material that offers students an aesthetic opportunity yet remains within their intellectual and artistic grasp. Discusses types of compositions that meet these requirements and suggests some creative rehearsal techniques. (MJP)

The perceptual encounter with works of art, after all, is the core of aesthetic experience. How well such encounters succeed for people has to be a central concern of art education. (Author)

Recently, transactional reader response theory has been criticized for providing an inadequate theoretical guide for the study of multicultural literature. Some scholars argue that Rosenblatt assumes the reader and her response to literature are ideologically innocent and the continuum of aesthetic and efferent stance does not encompass critical…

Choreographers working in an educational setting often use student dancers as the instruments of their art. The inherent power dynamic of this relationship generates ethical issues that can affect the choreography and the learning experience of the student. At what point do choreographic decisions infringe upon goals for a moral, student-centered…

It is suggested that achievement of major aesthetic education goals can be directly facilitated by engaging students in historical activities. Examinations of the concepts of self-consciousness, judgment, imagination, particularity, and change are presented, demonstrating the similarities between aesthetic education processes and historical…