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Peer reviewedMichael, Steve O. – Educational Technology Research and Development, 1997
Explains why marketing is so crucial in a competitive environment. Focuses on how marketing can be used to determine the needs to be met, the manner that services are to be delivered, and how to ensure that customers' or clients' satisfactions are realized. Concludes with recommendations for distance education. (AEF)
Descriptors: Competition, Distance Education, Educational Development, Educational Planning
