This timely book outlines the growth and development of marketing and branding practices in public education. The authors highlight why these practices have become important across key fields within public education, including leadership and governance, budgeting and finance, strategic initiatives, use of new technology, the role of teachers in…

This volume focuses on two questions. First, how can education abroad be embedded into undergraduate education so that students experience it as an integral component of their education and something they help shape, rather than as time away from their education and as a commodity to be consumed? Second, how can colleges and universities maximize…

This report has not sought to study higher education to reach conclusions about higher education. Rather, it has been to treat the industry's challenges, at their core, as problems of managing innovation effectively. The authors therefore examine the industry through the lenses of the theories that have emerged from research on innovation. Higher…