The current article presents an example of the development, implementation, and evaluation of a teaching intervention intended to facilitate student critical thinking through the integration of knowledge in an introductory business course. The intervention is grounded in the scholarship of teaching and learning literature. A discussion of the…

This paper describes an ethics module developed by the author to engage marketing research students during the fall semester, when they are bombarded by political polls. The module matches ethically questionable polling practices to similarly troubling practices in marketing research. The goals are to show that ethical principles are not topic- or…

Integrating enterprise system applications within the accounting curriculum has been a major challenge for over eight years. Enterprise systems education is surprisingly well documented within the literature of enterprise system education. Not surprisingly, most of these papers provide a descriptive study of individual experiences of an…

On the first day of Principles of Accounting classes, students learn the fundamental accounting equation from which all financial accounting practice emerge. The accounting equation is the criterion by which companies are valued and by which company performance is measured. This activity simplifies assets, liabilities, and owners' equity to the…

There is ongoing research into online, distributed, distance learning that has transitioned from mailed video tapes to fully-implemented web-based courses. Less research has been conducted on hybrid courses--those that combine face-to-face sessions with web-based sessions. This paper reports on a case study of a hybrid course that teaches…