ERIC Number: EJ097480
Record Type: Journal
Publication Date: 1974
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Innovation in Sales Training
Spencer, R. W.
Training Officer, 10, 4, 108-9, Apr 74
The British Gas Corporation has formulated and refined the incident process of training into their own method, which they call developing case study. Sales trainees learn indoor and outdoor sales techniques for selling central heating through self-taught case studies. (DS)
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Identifiers - Location: United Kingdom (Great Britain)
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