International Student Mobility (ISM) is progressively becoming a significant aspect of the higher education scenario. The universal higher education milieu has undergone a tremendous change due to ISM as the number of students going abroad for higher education is growing incessantly with every passing year. Pakistan is a developing country that…

This paper presents a novel application of a discrete choice experiment that seeks to contribute to a more accurate understanding of international education flows. The discrete choice experiment method is employed to identify the key factors underlying students' international education choices. The specific focus in the study is on China as the…