The purpose of this paper is to compare and contrast the mission and scope of professional/baccalaureate advertising education with Marketing Education curriculum and instruction strategies to enhance advertising students' outcome. Sixty-five colleges and universities with advertising education departments, sequences, or areas of emphasis…

Assessed the satisfaction of 68 graduates of a post-baccalaureate achievement program for disadvantaged students at one major state university, examining how effective several program components were in preparing students for graduate school. Students evaluated the relative importance of each component and their levels of satisfaction regarding…

The directory of institutions providing a degree program for training adult educators was developed as an essential step in making training opportunities better known to prospective students and their advisers; the population covered includes programs omitted from prior studies. A substantial portion of the document is comprised of a listing of…

A study compared actual practice in trade and industrial (T&I) degree granting institutions with standards delineated in Section 2, Standards for Trade and Industrial Education Teacher Education Programs of "Standards of Excellence in T&I Education" published by the U.S. Department of Education in 1985. Mailed questionnaires collected data from…