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Ausburn, Lynna J. – 1975
A study was designed to test the expectation that different individuals have different cognitive styles, which, if true, may be useful in investigating characteristics and psychological impacts of media utilization. Cognitive style refers to an individual's way of acquiring and processing information. Characteristics of the visual type and haptic…
Descriptors: Cognitive Processes, Cognitive Tests, College Students, Conceptual Tempo
Ausburn, Floyd B. – 1975
A study was made to determine whether different methods of visual presentations would affect the retention rate of individuals with two distinct types of perception--visual and haptic. The visual type, according to a study by Viktor Lowenfeld in 1957, is marked by the following characteristics: (1) ability to see wholes, break them into visual…
Descriptors: Cognitive Processes, College Students, Educational Research, Higher Education