The rising competition and social media usage increased the importance of university brand personality and strategic marketing in higher education. This study explores the interrelationships between brand-generated content (BGC) and user-generated content (UGC) on social media and universities' competitive strategy and brand personality. BGC that…

Sustainable career planning among higher vocational college students plays a significant role in personal development, career planning, resource optimization, social harmony, and sustainable development. This study investigates the current status, anticipated scenarios, and influencing factors of sustainable career planning among higher vocational…

In the present study, the challenges and strategies of Iranian higher education in the post-COVID era have been considered. The research approach was qualitative and phenomenological, and accordingly, semi-structured interviews were conducted with 19 samples from two groups of chief executive officer and faculty members. Thematic content analysis…

Considering the range of social justice issues at the forefront of 21st Century American life, and the ways in which these issues manifest on community college campuses, leaders must examine their responsibility to confront inequities and promote change. Transformative leadership is a style of leading that explicitly acknowledges inequities within…

This interdisciplinary research explores the complex interplay between democratic erosion and migration crises, recognising their profound implications for social cohesion. With universities serving as bastions of knowledge and inclusion, their role in addressing these challenges is paramount. By implementing targeted programs and initiatives,…

This paper presents a critical review of theoretical models on institutional internationalization in higher education. Over the past three decades, scholars have proposed numerous frameworks to understand internationalization processes, yet gaps persist in their practical application and integration. Through a systematic and evaluative examination…

Westernization as a historical process of universalizing western cultural and societal norms has, in terms of global education, evolved into a narrative of competition, resource-hoarding, erasure, and general accumulation of capital by the few. Universities and colleges are hubs for the production and reproduction of ideologies and ways of knowing…

College is a complex, high-stakes game, according to authors Ned Scott Laff and Scott Carlson, but students can learn how to win it. "Hacking College" offers college advisors, faculty, and staff in student and academic affairs a groundbreaking guide to rethinking higher education so that students can succeed in an increasingly complex…

Higher education institutions actively pursue transnational strategic alliances at the organizational level, but what are the rationales, pathways and benefits behind this pursuit? A systematic literature review in the Web of Science and Scopus reveals the majority of studies touching on this topic are descriptive, lacking definitions and…

Purpose: This study aims to explore how student recruitment practitioners at regional Australian universities strategise student recruitment efforts in Thailand. There is scarce research addressing regional universities, with prior studies focusing on metropolitan universities. Similarly, most prior studies have focused on high-volume markets,…

The integration of research activities in universities of applied sciences (UASs) has led to the transformation of these universities into organisations with two primary processes: research and education. Although many believe in the benefits of combining research and education in one organisation, which is referred to as synergy in this study,…

The objectives of this research were 1) to explore the current situation of sustainable development for lifelong learning of adult higher education in Zhejiang Province and 2) to propose strategies for the sustainable development of lifelong learning of adult higher education in Zhejiang Province and 3) evaluating the effectiveness of the strategy…

As it becomes more crucial to push the boundaries of science to develop new technologies and important global initiatives, internationalization can be instrumental in helping underdeveloped countries overcome challenges such as poverty, climate change, and educational inequalities. Higher education institutions have always faced challenges in the…

This article presents the results of an interpretive case study of three lecturers teaching English at a South African University. The purpose of the study was to explore the lecturers' strategies to decolonize the curriculum succinctly. Purposive, with convenient sampling, identified the three most available lecturers. An emailed reflective…

This study utilized a quantitative survey to systematically examine Academic Coaches' perceptions of their roles in the online higher education classroom regarding the engagement and self-efficacy of their students. Results of data analyses show Academic Coaches perceive students taking higher education courses online struggle more in the areas of…