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Field, Joseph A.; Elbert, Dennis J.; Moser, Steven B. – American Journal of Business Education, 2012
The usage of social media networks, such as websites like Facebook, Twitter, and YouTube, had become the number one activity on the internet by 2010. The sweeping increase in usage led organizations to explore the marketing possibilities the networks offered. The turning point occurred when organizations began to ask whether it was feasible to use…
Descriptors: Campuses, Social Networks, Mass Media Use, Web Sites
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Bangs, Joann – American Journal of Business Education, 2009
One of the most important concepts being taught in principles classes is the idea of "thinking on the margin." It can also be one of the most difficult to get across. One of the most telling examples, according to this author, comes in trying to get students to learn the profit maximizing condition for perfectly competitive firms. She…
Descriptors: Classroom Environment, Classroom Techniques, Educational Principles, Educational Practices
Kerka, Sandra – 1997
Popular education is a form of adult education that encourages learners to examine their lives critically and take action to change social conditions. Popular education's goal is to develop people's capacity for social change. Although it may assume diverse forms, popular education usually involves a cycle described as action/reflection/action or…
Descriptors: Adult Education, Adult Educators, Change Agents, Change Strategies