A marketing plan from the Young Presidents' Organization Task Force is offered: define the market; identify the target student; clarify the college selection process; assess the competition; define the college in terms of market needs; develop a recruiting strategy; develop objectives for the year; spell out the tactics; and manage for results.…

It is time to drop the "zero sum style" that has public and private institutions divisively arguing over private and public funds, and adopt a posture of mutual support. The president of the Council for the Advancement of Small Colleges (CASC) emphasizes that both independent and state-owned colleges and universities are needed and an educational…

Instead of a campus, the Community College of Vermont has four regional field sites. At regular intervals, the community is asked what it wants and needs to learn. Teachers are found, curricula developed, and instruction begun. At the end of a course students and teachers write narrative evaluations of learning outcomes. (Author/LBH)

Four questions about higher education are reexamined: Who should have access? Who should make educational policy? What constitutes an educated person? Can colleges and universities give the young a sense of worth when the labor market does not? (LBH)