At the University of Rochester, the Student Search Service of the College Entrance Examination Board identified able and interested students in a variety of regions interested in a number of academic programs to improve enrollment. (PG)

The Ivy League schools have made admissions procedures as anxiety-free as possible without giving up organized decisionmaking processes that work best. (Editor/PG)

What college presidents, deans, and governing committees say about current trends in admissions. (Author)

Details some general marketing principles that a college admissions officer could use: adjusting plans to a changing institutional environment; making consumer-oriented plans and policies; aligning institutional qualities with the market segment that seeks such qualities; developing materials to be mailed to prospective students; and using…

Aggressive recruiting efforts may be off course. The funds might be better spent on research into how higher education can give a quality education to those students who choose it. (Editor)

Presents the 7 reasons why students do not apply to college: unknown college, unimpressed by college's reputation, worried about location, too much emphasis on liberal arts, no flexibility in programs, too impersonal, and financial problems; and how to correct these problems in your school. (Author/PG)

In a bold, imaginative step, Wilson College conducted a media tour, that included 37 television shows, 35 radio programs and 22 newspaper interviews, to serve as a coordinated public relations campaign to help improve enrollments. (Author/PG)

The roles and responsibilities of admissions professionals at 144 institutions throughout the country are outlined. Topics covered include admissions procedures, requirements, test use, prediction, student mix, transfers, academic quality, recruitment, data management, financial aid, projections, and placement. (LBH)

In an effort to provide wider access for all students, a program has been developed for minority students to have their admissions criteria entered into a pool of colleges that need students. In this manner, their chances of being suitably placed are vastly improved. (PG)

The transfer student has become more common as institutions have adapted policies and procedures to provide greater flexibility. The results of nine research studies conducted by the Institute of Higher Education at the University of Florida are presented. (LBH)

Demographers point toward a growing population in the over-25 age group, whose higher educational needs are also growing. Several approaches that universities, business, and government can take together to meet the demand are discussed. (Author/LBH)

Explores how the increasing number of potential college students, particularly minorities, presents a two-fold challenge: how to afford and allocate resources so that all who want a college education get one, and how to provide enough college-level human capital to meet the needs of individuals and employers in our new knowledge economy. (EV)

Universities are looking for new ways to reallocate resources to meet the changes in high- and low-demand courses. Four alternative strategies are discussed including: limit enrollment in high-demand areas, accommodate demand by having large classes, faculty members in high-demand areas, and retrain or reallocate faculty. (MLW)