Presents the pros and cons concerning advertising for recruitment using three modes of analyses - economics, ethics, and law. The author concludes that advertising is an invaluable technique for information dispersal in higher education. (Author/PG)

At the University of Iowa, a project utilizing pre-admissions information about students has a potential for future recruitment of students. (PG)

The greatest needs for promoting student enrollment are for awareness of the situation, an attitudinal set that includes research into the thinking of the universities' publics, and the promotion of adjustment techniques to accommodate and inform the prospective market. (Author/PG)

The author observes that when, as now, there are more college seats available than students to fill them, the schools respond to the market and not to true educational needs or to school philosophy. He argues that practices appropriate in commerce are harmful in education and calls for planning and controlled growth. (JT)

Concepts developed by systems and organizational theorists are defined and used in a review of research on the structure of admissions in higher education. Relationships are identified among these influential factors: roles of those in boundary positions; administrative units; interorganizational associations; and institutional variables.…

The issues of equality and excellence are examined along with the barriers to postsecondary schooling, the organization of college admissions, and the widening of access to further schooling. These factors are used in an intensive study of a single institution's (Roosevelt University's) policies and procedures. (LBH)