There are three basic components to the concept of marketing higher education: research, strategy, and communications. (Author/KE)

The adoption by professional humanists of a marketing model is advocated, with emphasis on its application to undergraduate instruction. The model is designed to preserve the quality and autonomy of humanistic education and is derived from elementary marketing theory. (Author/MSE)

The fifteen-year cohort group emerging from the postwar baby boom has already generated a succession of severe strains upon the absorptive capacity of American institutions. This group may be expected to continue to generate and experience corresponding strains as it moves through each stage of the life cycle, and to prompt new responses. (LBH)

A strenuous challenge is made on the grounds of public policy to the justification of a state university college whose central program is close to the traditional pattern of liberal arts education. It is contended that the State University system of New York should look to the City University as a model rather than move in a more exclusive…

If colleges compete on how good an education they offer and how well they assist in the orderly transition from college to employment, the employment element in the competition for students would receive due consideration. (Author/KE)

What was faced in 1971 and what is now faced in 1975 is a convergence of the impact of a recession and the effects of a long-run shift in the job market for college graduates. (Author/KE)

A study tested the hypothesis: The greater the amount of philanthropic income per dollar of tuition, the smaller the fraction of bachelor's degrees in occupational fields. Findings support the contention that a college's tuition dependence is associated with its tendency to adjust its curriculum to match student consumer preferences. (MLW)