The need for a comprehensive education data governance -- the regulation of who collects what data, how it is used and why -- continues to grow. Technologically, data can be collected by third parties, rendering schools unable to control their use. Legal frameworks partially achieve data governance as businesses continue to exploit existing…

In this theoretical paper, we argue that Tech enthusiasts and skeptics are animated by the same sociotechnical personalization imaginary to improve education and teaching through personalization, but see very different paths to this goal. Tech boosters point to well-known problems of the existing education system -- and rhetorically ask: 'why…