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Direct linkTaylor, Murray; Marrone, Mauricio; Tayar, Mark; Mueller, Beate – Accounting Education, 2018
Digital storytelling is a multimodal instructional design framework that helps to explain complex concepts using narrative and metaphor. Drawing from conceptual metaphor theory, we explore the effect of digital storytelling on student engagement and understanding of unit material in two undergraduate units. Through a mixed methods approach, visual…
Descriptors: Undergraduate Students, Accounting, Business Administration Education, Story Telling
