This article discusses how good faculty blogs can help institutions facilitate communication with some of the audiences they most want to reach. The blogs can be a resource for prospective students and parents and an easy way for alumni and friends to keep up with or reconnect with an institution. They're popular among those who write for them,…

The social media environment is much like a coral reef--a living, growing, dynamic entity filled with billions of independent organisms or ideas attaching themselves to each other and creating something glorious. But like a reef, these free-floating ideas need to be nurtured by a robust and healthy ecosystem if they are to remain vital. In the…