The main objective of this study is to investigate the perceptions of academic librarians towards the marketing of library services through social networking sites (SNSs) and their understanding of using electronic word-of-mouth (eWOM) as a marketing tool in academic libraries. This study follows a qualitative data-gathering approach of structured…

This is an exploratory study investigating the use of social networking tools in academic libraries, examining the extent of their use, library staff's perceptions of their usefulness and challenges, and factors influencing decisions to use or not to use such tools. Invitations to participate in a web-based survey were sent to 140 university…

Web 2.0 tools offer academic libraries new avenues for delivering services and resources to students. In this research we report on a content analysis of 100 US community college libraries' Websites for the availability of Web 2.0 applications. We found Web 2.0 tools utilized by 97% of our sample population and many of these sites contained more…

Many academic libraries and publishers have developed mobile-optimized versions of their web sites and catalogs. Almost all database vendors and major journal publishers have provided a way to connect to their resources via the Internet and the mobile web. In light of this pervasive use of the Internet, mobile devices and social networking, this…

This article explains how the document management team (circulation and interlibrary loan) at the University of Maryland University College implemented Microsoft's SharePoint product to create a central hub for online collaboration, communication, and storage. Enhancing the team's efficiency, organization, and cooperation was the primary goal.…

Eighteen scholarly papers and twelve abstracts comprise the content of the fourteenth annual Brick and Click Libraries Symposium, held annually at Northwest Missouri State University in Maryville, Missouri. The proceedings, authored by academic librarians and presented at the symposium, portray the contemporary and future face of librarianship.…

India is a huge country with a population of more than 1 billion. In India, by tradition, education and learning are highly valued. In fact, India has one of the largest higher education systems in the world, with regard to the number of institutions. Education is a necessity. It is the most effective instrument with which to imbue people with the…

Twenty scholarly papers and fifteen abstracts comprise the content of the twelfth annual Brick and Click Libraries Symposium, held at Northwest Missouri State University in Maryville, Missouri. The peer-reviewed proceedings, authored by academic librarians and presented at the symposium, portray the contemporary and future face of librarianship.…

Describes Virginia Tech's participation in the Coalition for Networked Information (CNI) Assessing the Academic Networked Environment Project to field test measures of the impact of networks and networked information resources on higher education institutions. Topics include student surveys, library surveys, administrative information services,…

Advocates the formulation of an information systems strategy for higher education in light of trends affecting the information age, including globalization, networking, restructuring, pluralism, and automation. Management strategies of leadership, responsibility, organization, and funding are discussed; and implications for instruction, outreach,…

Discusses personal digital assistants (PDAs). Highlights include history and characteristics of PDAs; beyond the "organizer" function and use of PDAs in higher education and academic libraries; problems and possibilities of a wirelessly networked PDA in a library; and the future outlook for PDAs. (AEF)

UCLA, which has one of the top 10 research libraries in the country, has been using Taos software since 1996. However in 2001, Sirsi Corp. announced that it was freezing development on Taos software. As the associate university librarian for information technology at UCLA, the author relates that it was his responsibility to lead the way through…

This article is about Jeff Trzeciak, the tech hotshot at the Wayne State libraries. He oversees instructional technology for the entire campus community, library technology services (with over 1000 workstations and 30 servers), digital library services, and the help desk. It is clear he loves his work. His passion, though, is creating online…

Topics addressed by the papers including in this proceedings include: multimedia in the classroom; World Wide Web site development; the evolution of academic library services; a Web-based literature course; development of a real-time intelligent network environment; serving grades over the Internet; e-mail over a Web browser; using technology to…

Examines library intranet applications, focusing on distribution of software, storage for graphics and audiovisuals, and networking CD-ROM products. Discusses potential problems, and describes an intranet being built at Rensselaer Polytechnic Institute's (New York) library and its effects on the CD-ROM collection. Highlights the Special Libraries…