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Morrison, Gary R. – Educational Communication and Technology, 1986
Describes study that investigated the communicability of the emotional connotation of various typefaces. Typographers, student instructional technologists, and naive readers (high school and college students) rated 30 typefaces using a semantic differential scale. Seven hypotheses tested are discussed and results are analyzed. (Author/LRW)
Descriptors: Analysis of Variance, Educational Technology, Emotional Response, Higher Education