Undergraduate marketing students have sometimes been found to lack mathematical skills. It can therefore be challenging for instructors to effectively teach courses that depend on mathematical problem-solving skills. This paper discusses the use of interactive whiteboards as an innovative way to teach retail mathematics effectively. The authors…

Background: Integrating 3D virtual world technologies into educational subjects continues to draw the attention of educators and researchers alike. The focus of this study is the use of a virtual world, Second Life, in higher education teaching. In particular, it explores the potential of using a virtual world experience as a learning component…

Computer-assisted instruction (CAI) is not making an important, visible impact on the educational system of this country. Though its instructional value has been proven time after time, the high cost of the hardware and the lack of quality courseware is preventing CAI from becoming a market success. In order for CAI to reach its market potential…

This article draws on second language theory, particularly output theory as defined by Swain (1995), in order to conceptualise observations made in a computer-assisted language learning setting. It investigates second language output and learner behaviour within an electronic role-play setting, based on a subject-specific problem solving task and…

This article presents a case study of the impact on student learning of introducing an electronic voting system (EVS) into large-group lectures for first-year undergraduate students undertaking degrees in marketing and business systems. We discuss the potential for using EVS-style interactive lectures in marketing and business programmes. We then…

This text contains activities that allow marketing education instructors to integrate their curriculum with word-processing, spreadsheet, and presentation software. Their students can gain experience with technology, fulfill marketing education learner outcomes, and meet the demands of a marketing job. The instructor provides an outline for…

Intended as a review of the state of the art and future trends of computer-based learning materials (CBLM), this document has been written for use by individuals of various constituencies including institutional users, CBLM planners, and state and federal level administrators. Among the major themes concerning CBLM are: (1) its diversity and…