Engagement is critical to the success of learning activities such as writing, and can be promoted with appropriate feedback. Current engagement measures rely mostly on data collected by observers or self-reported by the participants. In this paper, we describe a learning analytic system called Tracer, which derives behavioral engagement measures…

Modern digital and social media formats have revolutionized marketing measurement, producing an abundance of data, meaningful metrics, new tools, and methodologies. This increased emphasis on metrics in the marketing industry signifies the need for increased quantitative and critical thinking content in our marketing coursework if we are to…