This study explored the causes of the reverse modality effect when learning from multimedia instruction. Participants were randomly assigned to one of two groups (visual text or spoken text). The findings revealed a reverse modality effect wherein that those studying visual text outperformed those studying spoken text on three assessments. Further…

The failure of verbal descriptions to convey an understanding of film terminology led to a student production of a 20-minute color film that defines various film methods by illustrating them. A technique is shown on the screen and simultaneous soundtrack narration explains how this technique can be used. When the narration lasts longer than the…

This paper discusses the development of a sociocultural and local, context-sensitive base for guidance in selection and evaluation of instructional media. The development of system relationships criterion specifically targeted at 16mm educational film is the focus of the paper. Banathy's educational systems model is used as a base upon which…

This paper attempts to make a case for increased use of available technology, especially those aspects commonly designated as educational media, in the foreign language classroom. Several arguments are given to support this position. (1) Research has shown that sight is the dominant sense for most people; therefore, varied and integrated visual…

This document contains 59 selected papers from the 1996 International Visual Literacy Association (IVLA) conference. Topics include: learning to think visually; information design via the Internet; a program for inner-city at-risk children; dubbing versus subtitling television programs; connecting advertisements and classroom reading through…