This document examines the work of Daniel Starch, emphasizing his work in educational psychology and advertising. After earning his doctorate in psychology (1906), Starch attempted to apply the findings of the new science to education and to advertising. This application met with much success. In advertising, he devised new sampling techniques and…

This document contains seventeen presentations delivered at the ninth annual meeting of the Florida Statewide Conference on Institutional Research. Part one contains: (1) "Your Legislative Session--1976"; (2) "Equal Access/Equal Opportunity: Institutions, Students, Politics, and Fairness"; (3) "The Impact of the Equal…

Findings from the Iowa Assessment Project are examined regarding the assessment and use of information on adaptive behavior and sociocultural background in decisions about students with mild mental retardation. Background aspects reviewed include terminology regarding mild retardation; research, litigation, and legislation on the topic during the…

A philosophical and pragmatic critique is offered of the pedagogical dilemmas confronting the educational establishment. It is argued that higher education institutions at present have no clear idea of what a liberal arts education ought to accomplish, what its scope ought to be, and how its goals ought to be reached. The academic community is…

The validity of the Comprehensive Tests of Basic Skills (CTBS) and problems associated with inappropriate norms were investigated in eleven senior high schools in Phoenix, Arizona. CTBS validity was assessed in three ways: (1) correlation between test scores and number of courses taken in that subject; (2) correlation between CTBS scores and…

Teachers in the Chula Vista Rosebank Title IV Project, Individual Diagnosis and Prescription for a Total School, use these test manuals and corresponding teaching guides to measure and improve reading and mathematics skills of students, kindergarten through junior high school. Parts I and III contain tests and directions for administering the…

The effects of specific testing procedures on learning were studied, using the chunking method of teaching and studying, which involves the learning of small units of information. The size of the unit is related to the student's cognitive processing capacity (CPC)--the amount of material recalled after a brief exposure. Subjects were undergraduate…

THE EFFECTS OF A PROGRAMMED TEXT IN REVIEW ENGLISH CLASSES WERE STUDIED BY COMPARISON OF FINAL EXAMINATION SCORES ACHIEVED BY TWO GROUPS OF 58 STUDENTS WHO HAD BEEN MATCHED ON THE BASIS OF SCORES ON THE ENGLISH SCREENING TEST. THE EXPERIMENTAL GROUP RECEIVED INSTRUCTION BY MEANS OF A PROGRAMMED TEXT, AND THE CONTROL GROUP USED A CONVENTIONAL BOOK.…

THE EFFECTS OF VARIATIONS IN EXTERNALLY DIRECTED TEMPO (OPPOSITE OF SELF-PACING) ON PROGRAMED LEARNING PERFORMANCE WERE INVESTIGATED. THIS REPRESENTED THE SECOND IN A SERIES OF THREE STUDIES CONCERNING THE RELATIONSHIP BETWEEN PACING MODE AND BEHAVIOR. (REFER TO ACCESSION NUMBERS ED 003 199, ED 003 201, AND ED 003 202 FOR ADDITIONAL INFORMATION ON…

Four booklets comprise this document. One is the Dade County Test of Langugae Development (Receptive), Test 1--Elementary, a series of pictures used to measure the aural comprehension of elementary school students whose primary language is not English. There are English and Spanish editions of the teacher's manual, which include testing…

This assessment package consists of a checklist for teachers, a checklist for parents, a class record sheet, and a manual designed to be used by teachers to highlight the strengths and weaknesses of individual children soon after their entry into school or during their last term in preschool or kindergarten classes. The Checklist for Teachers…

BROUGHT TOGETHER HERE IS THE WIDELY-SCATTERED LITERATURE ON SELF-INSTRUCTIONAL PROGRAMS AND DEVICES BY LEADERS, PAST AND PRESENT, IN THEIR DEVELOPMENT. S.L. PRESSEY IN HIS ARTICLES DESCRIBES THE APPARATUS, METHODS, THEORY, AND RESULTS ATTENDANT UPON USE OF HIS TEST-SCORING DEVICES. B.F. SKINNER IN HIS ARTICLES DEVELOPS THEORY, DESCRIBES MACHINES,…

Objectives of the study were (1) to develop and implement an alternative work experience program for a middle school; (2) to test the effect of the program on attitudes toward school, career maturity, and vocational interests of the students; and (3) to provide information and procedures for a model work experience program. Western Kentucky…

Various procedures and guidelines have been suggested for the development and construction of criterion-referenced tests. The present paper proposes a comprehensive model which allows the user to identify and relate specific components which affect the optimal construction and implementation strategies of criterion-referenced tests. Furthermore,…

Recent research results strongly suggest that the theoretical problems of change measures have limited practical significance for measuring individual growth, and it is important to determine whether this is also the case for measuring school impact. Accordingly, in this study artifical data were used to assess the correlation between several…