Descriptor
| Elections | 4 |
| Media Research | 4 |
| Mass Media Effects | 3 |
| Newspapers | 3 |
| Advertising | 2 |
| Information Sources | 2 |
| Journalism | 2 |
| Politics | 2 |
| State Government | 2 |
| Voting | 2 |
| Audience Analysis | 1 |
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Source
| Journalism Quarterly | 4 |
Author
| Latimer, Margaret K. | 4 |
| Cotter, Patrick R. | 1 |
Publication Type
| Journal Articles | 4 |
| Reports - Research | 4 |
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Peer reviewedLatimer, Margaret K. – Journalism Quarterly, 1985
Concludes that the ads of winners in state contests in Alabama developed issues more than did the ads of losers, but that in federal races, there was less difference in the use of issues. (FL)
Descriptors: Advertising, Content Analysis, Elections, Federal Government
Peer reviewedLatimer, Margaret K. – Journalism Quarterly, 1984
Concludes that in a state election, the public is exposed to a combination of policy and personal messages in the advertisements created by a candidate but that the overwhelming majority of these ads focus on the personal. (FL)
Descriptors: Advertising, Audience Analysis, Decision Making, Elections
Peer reviewedLatimer, Margaret K. – Journalism Quarterly, 1983
Reports that newspaper and television coverage of presidential elections have increased at comparable rates since the mid-1950s and that most Blacks who vote use both media. (FL)
Descriptors: Blacks, Comparative Analysis, Elections, Information Sources
Peer reviewedLatimer, Margaret K.; Cotter, Patrick R. – Journalism Quarterly, 1985
Concludes that those who vote are more likely to use newspapers as sources of local and state political news than those who do not vote. (FL)
Descriptors: Elections, Information Sources, Journalism, Local Government
