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Riddle, Matthew D. – ALT-J: Research in Learning Technology, 2009
This article undertakes a detailed case study of "The Campaign", a teaching and learning innovation in media and communications that uses an online educational role-play. The case study draws on the qualitative analysis of classroom observations, online communications and semi-structured interviews, employing an interpretive approach…
Descriptors: Program Effectiveness, Communications, Social Theories, Educational Strategies

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