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Direct linkJingyi Xie; Jiao Jiao – Educational Technology Research and Development, 2025
The formation of the digital divide is influenced by both objective factors, such as insufficient digital resources, and subjective factors, such as technology acceptance. This study employs a mixed-methods approach, utilizing the KANO model to analyze learners' demand attributes and the UTAUT model to examine subjective factors influencing…
Descriptors: Technology Uses in Education, Electronic Learning, Computer Attitudes, Developing Nations
Cheng, Eddie W. L. – Educational Technology Research and Development, 2019
Conflicting perspectives exist regarding the application of the technology acceptance model (TAM) and the theory of planned behavior (TPB) to the study of technology acceptance behavior. The present study addressed the controversy by evaluating and comparing the predictive power of the two theories in a specific context, which was to measure…
Descriptors: Behavior Theories, Computer Attitudes, Positive Attitudes, Models
Yang, Ming; Shao, Zhen; Liu, Qian; Liu, Chuiyi – Educational Technology Research and Development, 2017
The massive open online course (MOOC) is emerging as the new paradigm for modern education. The success of MOOCs depends on learners' continued usage. Drawing upon the information systems success model (IS success model) and technology acceptance model, a theoretical model for studying learners' continuance intentions toward participation in MOOCs…
Descriptors: Online Courses, Structural Equation Models, Models, Technology Uses in Education
Sansone, Carol; Fraughton, Tamra; Zachary, Joseph L.; Butner, Jonathan; Heiner, Cecily – Educational Technology Research and Development, 2011
Successful online students must learn and maintain motivation to learn. The Self-regulation of Motivation (SRM) model (Sansone and Thoman 2005) suggests two kinds of motivation are essential: Goals-defined (i.e., value and expectancy of learning), and experience-defined (i.e., whether interesting). The Regulating Motivation and Performance Online…
Descriptors: Electronic Learning, Student Motivation, Online Courses, Learning Motivation
