ERIC Number: EJ1284310
Record Type: Journal
Publication Date: 2021-Jan
Pages: 22
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0007-1013
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Do Cultural Differences Affect Users' E-Learning Adoption? A Meta-Analysis
Zhao, Yang; Wang, Ning; Li, Yixuan; Zhou, Ruoxin; Li, Shuangshuang
British Journal of Educational Technology, v52 n1 p20-41 Jan 2021
The great advantages of e-learning have been recognized, and efforts have been made to promote e-learning adoption. Despite valuable research achievements from technology adoption, previous studies built their models from different perspectives. In this study, to offer a comprehensive research model on e-learning adoption, we integrated these models (ie, TAM, TPB and IDT) and included culture as a moderator. Based on 45 relevant empirical research, this study conducted a meta-analysis to explore key determinants of users' attitude and behavioral intention to adopt e-learning. Combined with traditional technology acceptance theories and innovation diffusion theory, we developed a comprehensive model and explored the moderating role of culture. The results indicate that this integrated technology acceptance model can be applied to better understand e-learning adoption. The moderator analysis shows that the influence of subjective norms and self-efficacy on users' behavior intention is more salient in the collectivistic culture, whereas perceived usefulness is more important for online learners in an individualistic culture.
Descriptors: Cultural Differences, Electronic Learning, Student Attitudes, Computer Attitudes, Intention, Models, Norms, Self Efficacy, Collectivism, Individualism
Wiley. Available from: John Wiley & Sons, Inc. 111 River Street, Hoboken, NJ 07030. Tel: 800-835-6770; e-mail: cs-journals@wiley.com; Web site: https://www.wiley.com/en-us
Publication Type: Journal Articles; Reports - Research
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Language: English
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